JPA Design: One Of The Luxury Design Industry’s Top Names – This is a multi-award-winning global leader in luxury hospitality and transportation design, specializing in premium hotels and resorts, residential, restaurants, luxury trains, aviation, and airport lounge design. Their offices in London, Dubai, and Singapore allow them to be on the ground and better understand the needs of each market and region, while also working collaboratively to provide the best global skill sets. Learn more about their luxury design ideas in this LUXXU Blog post!

JPA Design

JPA Design, founded by James Park, is a multinational design firm with a stellar reputation in the transportation and hospitality industries. The London-based design firm provides talent, energy, curiosity, and cutting-edge design tools to transform complex challenges into compelling customer experiences. This enables brands to create future environments, objects, buildings, and vehicles.

The JPA Design firm has gained extensive experience designing luxury trains such as the Orient Express as well as five-star hotel rooms, lounges, spas, restaurants, and lobbies for international brands such as the Taj Group, IHG, and The Pierre New York over the last 30 years. They understand how to make these often cramped spaces work through thoughtful and clever design, allowing for high-quality service to be delivered seamlessly within them. These insights are fed back into design projects such as the new Singapore Airlines Business Class seats.

“What gives me most satisfaction about my work at JPA Design is that collaborating alongside our extremely talented team of architects, interior, product, industrial designers, and trend forecasters, we have the capability to take a project from concept through to completion whilst protecting the integrity of the design in the process.”

JPA Design has faced several challenges, the most significant of which is that they operate in a highly competitive field alongside several established design firms as well as numerous small players. They are constantly challenged to innovate and provide exceptional high-end designs that meet the needs and aspirations of their clients.

JPA Design has a reputation for delivering high-quality design solutions in a variety of specialist areas such as private luxury trains, aircraft interiors, and a wide range of hospitality and residential work. They are obligated to respond to the client’s requirements and adapt their approach to the design project within that context. Park, on the other hand, says he is “drawn to both high-quality traditional solutions that have matured over time, and to the better-contemporary and innovative interiors and products that we see today.”

“We always work as partners or as part of our clients’ in-house design team. JPA Design’s understanding of the entire experience of the VIP traveler and our holistic design approach is what distinguishes us from our competitors. Our knowledge is thorough and every detail at every touch-point is considered.”

Park defines its clients as global, regional, and local businesses in the luxury hospitality, leisure, residential, and transportation sectors, as well as healthcare clients. The Taj Hotels and Resorts, Hilton Worldwide, IHG, Singapore Airlines, and Belmond are among JPA Design’s repeat clients. They’ve also designed luxury resorts like Cape Weligama, which was named one of the top 30 hotels in the world in 2018, and Taj Exotica Resort & Spa in the Maldives, as well as boutique hotels like the Radisson Blu Hotel in Kolkata and Amara Signature Hotel in Shanghai.

JPA Design’s James Park admits that “manufacturing is marching into the building industry and has largely replaced what we traditionally understand as craftsmanship.” As a result, craftsmanship has become more concerned with how to creatively exploit products and manufactured materials. However, there is still a demand for skilled craftsmen, and I would point to Edwin Lutyens as the master craftsman who, to this day, leads the way.”